The situation this week
This weekend, traffic to websites hosted on SWPanel has slightly decreased, but the amount of data transferred has increased. This means that although fewer people visited the websites, those who did interacted more: they downloaded more images, videos, or documents. It's as if instead of having more visitors, each one spent more time on the website or performed more actions.
There's also an interesting shift in the origin of traffic: Spain has gained ground, while the United States has lost a bit. This could mean that more users from our country are using websites hosted on SWPanel, or that they are interacting with them more.
Backups, on the other hand, have remained stable, which is good news for data protection.
What we've seen in SWPanel
Less traffic, more data transferred
This weekend, the number of connections to websites hosted on SWPanel has decreased by 6.3% compared to the previous week, but the amount of data transferred has increased by 2.3%. This suggests that although there are fewer visits, those who come do so with more interaction. For example, they might be downloading more content or using more website features.
Traffic origin
- United States has lost 9% of its traffic share, dropping from being the top country to second place.
- Spain has increased its share by 3%, becoming the country with the most traffic.
- Singapore and France have also increased, with rises of 17% and 13%, respectively.
- On the contrary, Germany has lost 12% of its traffic.
This could mean that more European users are using websites hosted on SWPanel, or that they are interacting with them more. It could also reflect changes in marketing campaigns or user behavior.
Stable backups
Backups have remained positively stable: the daily average has increased by 0.9%, and the daily minimum has been higher than the previous week. This is good news, as it means data is being backed up consistently.
And in SWPanel, what does it mean?
SWPanel measures and analyzes traffic to websites on its platform to provide a secure and efficient service. When we see changes in traffic, such as an increase in users from Spain or a decrease from the United States, we interpret it as a signal of how usage trends of websites hosted on SWPanel are evolving.
We also monitor backups to ensure data is protected. If we detect a drop or interruption, we inform customers so they can act if necessary.
How we got here
Traffic evolution in recent weeks has been quite clear: there's a downward trend. Let's look at the data week by week:
- 13/09 to 19/09: 211,977,309 connections (15.8% of data transferred during the period)
- 20/09 to 26/09: 226,813,999 connections (+7%) (17.2% of data transferred)
- 27/09 to 03/10: 216,708,281 connections (-4.5%) (15.8% of data transferred)
- 04/10 to 10/10: 205,719,979 connections (-5.1%) (15.4% of data transferred)
- 11/10 to 17/10: 201,317,080 connections (-2.1%) (17.7% of data transferred)
- 18/10 to 24/10 (this week): 188,676,251 connections (-6.3%) (18.1% of data transferred)
The average of the previous five weeks was 212,507,330 connections, while this week it was 188,676,251, a drop of 11.2% compared to that average. The peak of the six weeks was 226,813,999 connections (20/09 to 26/09), and the minimum is this week.
There's also a clear pattern: four consecutive weeks of decline in traffic. This suggests that the use of websites hosted on SWPanel is decreasing steadily.
A simple linear projection suggests we could see a 0.3% drop next week compared to this week, meaning traffic would continue to fall, albeit more slowly.
What's happening behind the numbers
This kind of traffic drop can have several reasons:
- Fewer active marketing campaigns: if there are fewer advertising or promotion campaigns, there are fewer visits.
- Less activity in the sector: if the sector of websites hosted on SWPanel is going through a period of lower activity, traffic drops.
- Changes in user behavior: users may be using fewer websites hosted on SWPanel, or using other platforms.
On the other hand, the increase in traffic from Spain may mean that there are more local users using websites hosted on SWPanel, or that they are interacting with them more. This can be positive if your website is aimed at Spanish users.
What we can expect
If the trend continues, it's likely that traffic will keep decreasing, although more slowly. The optimistic scenario would be that traffic stabilizes and starts to grow again. The pessimistic scenario would be that traffic continues to fall and approaches the lowest levels.
Warning signs to watch for:
- A sustained increase in bot traffic or non-human traffic.
- A drop in backups or in website stability.
- An increase in website response times or connection errors.
How it can affect your website or business
Scenario 1: Less traffic, more interaction
Imagine you have an online store. Fewer visits, but more interaction per visit, could mean that users who arrive are more interested in what you offer. If those users end up making purchases, it could mean an increase in sales, despite fewer visits.
Scenario 2: Less traffic, fewer sales
On the contrary, if traffic drops and interaction also decreases, it could mean that there are fewer users interested in your website. This can affect sales, brand visibility, and Google rankings.
Scenario 3: Changes in traffic origin
If your website is aimed at users from a specific country, a change in traffic origin can mean that you're losing users in that market. For example, if your store is aimed at users in the United States and traffic from that country drops, it could mean you're losing sales in that market.
How to protect yourself and prevent issues
- Keep your website updated: Make sure your CMS, plugins, and themes are up to date. This helps prevent security issues and keeps your website functional.
- Use strong passwords and 2FA: Weak passwords are an open door for attackers. Use long, unique passwords and enable two-factor authentication (2FA) to protect your account.
- Monitor your website traffic: Use tools like Google Analytics or the SWPanel dashboard to see how your website traffic is evolving. If you see significant changes, investigate what's happening.
- Make regular backups: Ensure your data is regularly backed up. If something goes wrong, you can recover it.
- Use a web firewall: A web firewall helps block malicious attacks before they reach your website. You can activate it from the SWPanel dashboard.
- Block malicious bots: Use tools like BotLock to control and block bots and crawlers that could affect your website.
- Monitor security updates: Subscribe to the SWPanel Security Bulletin to stay informed about updates and security issues that could affect you.
- Use automatic updates if possible: If you installed your website from SWPanel, you can activate automatic updates to keep your CMS and plugins up to date without having to do it yourself.
- Monitor website errors: If your website starts showing errors or responding more slowly, investigate what's happening. It could be a technical issue or an attack.
- Perform performance tests: Make sure your website works well and responds quickly. This helps keep users interested and improves Google rankings.
What SWPanel tools can help you
- Website security analysis in Security 360: Helps detect CMS, plugins, and versions with known vulnerabilities. If your website has any issues, it will mark them in the dashboard.
- Security Bulletin and alerts in Security 360: Warn you when a vulnerability affects you. It's a way to stay informed about risks without having to look for them yourself.
- BotLock: Controls and blocks malicious bots and crawlers on your website. If you see an increase in non-human traffic, BotLock can help block it.
- FireWall: Filters web attacks before they reach your application. If your website is receiving attacks, the FireWall can help block them.
- Automatic CMS updates: If you installed your website from SWPanel, you can activate automatic updates to keep your CMS and plugins up to date.
- Backups: Ensure your data is regularly backed up. If something goes wrong, you can recover it.
- PHP version change: If your website is using an unsupported PHP version, you can change it from the hosting panel. This helps keep your website secure and functional.
- Ticket support: If you have any questions or issues, you can contact SWPanel support for help.
Quick summary
- Website traffic on SWPanel has decreased by 6.3% this week, but the amount of data transferred has increased by 2.3%.
- Spain has gained ground as a traffic origin, while the United States has lost a bit.
- Backups have remained stable.
- The downward trend in traffic is clear, with a drop of 11.2% compared to the average of the previous five weeks.
Sources
Traffic and backup data have been measured directly by SWPanel on its platform.
